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Search engine tips and tricks

If you want to be at the top or near the top of search engines listings, you need to tailor your page to search engine liking. Here are some suggestions for doing this.

1. Content. Use fresh content. If you want people to come to your site and keep coming back, you need to give them a reason to. That reason is content. The fresher the content the better and the more reasons your vistor will have to visit your site and the sooner they will return.

2. Use key words in the <TITLE> of your document to make it as descriptive as possible. For clarification purposes, the <TITLE> tag is what a browser will display in its title bar and is not simply the first line of HTML that shows up on your page. This is the first thing that search engines as well as people visiting your site will see. Try to use a few of your most powerful and meaningful keywords in your title. Choose them carefully, and make your title short and to the point, not overly long and rambling.

3. Descriptive page text help as well. Text search engines assign greater relevancy to text located at the top of the page than to text located in the middle or at the bottom of the page. The search engine assume that web page authors will present most important information first. If your page has a main graphic at the top, you should place some descriptive text either underneath or beside the image. The search engines will index this text and assign it a high level of relevancy.

4. Use <META> tags. What are meta tags? A meta tag gives a spider specific information, such as keywords or site summaries, about a site. In Web lingo, meta tags are defined as "information about information." These tags are part of the HTML code. They stay behind the scenes -- the end user never sees them. A Web author may surround sentences, even whole paragraphs, with these tags. Certain spiders then read the information in the tags as a way to help them index the site. Currently only Alta Vista and Infoseek use deep search engines that recognize meta tags. Although the use of these tags are very important,  they are not nearly as powerful as your title. Your meta tags should appear between the <head> </head>part of your document.
Here is example of how to use meta tags:

<head><title> page title with powerful keywords</title>

<meta name="description" content=" type your description here - 20 words or less">

<meta name="keywords" content="type your keywords here - 200 words or less" >

5. Select your keywords carefully. This is a major step to a successful website promotion. When you are deciding on your keywords, it is important to think like your customers. Imagine that you're one of your customers and you're looking for your type of product or service, what keyword(s) would you use to do your search? Chances are, your customers will use the same. Think of as many keywords as you can that even slightly resembles the type of  product or service that you are offering. List these keywords in order of priority. Take these keywords and visit all the major search engines and do searches for each one and see what comes up. Pay special attention to the description in each of the top listings and chances are your likely to find some new keywords you may not have thought of.

Here is some other guidelines for choosing your key words:
- Try to limit your keywords to 200 words or less.
- Don't repeat the same keyword more than 3 times
- Don't list the same keywords next to each other (you could possibly get penalized for this). 

Another thing you to will want to do when selecting your key words is add the letter 's' to the end of all your keywords (or add the appropriate plural form to the word). The reason this is important because most people search for keywords in their plural form. If all your keywords are in their singular form, your page will not be listed when they search for in the plural form. The plural form will allow your page to be listed when both the singular and plural forms are searched for.

6. Change your titles regularly. By doing this, each time the robot/spider visits your page and sees a different title it will think it's a new page and treat it as such by indexing it again. Now you have more than one listing for the same page! By changing your title periodically your page can be resubmitted and re-indexed multiple times by the search engines. Use careful judgement when resubmitting the same page several times. Some consider this use of the search engines impolite or unfair.

7. Don't use frames. Most of the major search engines can not follow frames links.   If you must use frames make sure you use meta tags and or submit multiple pages to the search engines that do not have frames but have text links instead.

8. Be honest. One of the most important things to do is to be honest. Don't try to spam or trick search engines, because in the end this will most likely backfire and you won't be included on the search engine. The best thing is to actually use relevant   keywords you want your page to be searchable under.

For more advanced and in-depth information, click here for the "Search Engine Secrets" report.


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